Detail

The company is seeking to establish itself as a retail player at the premium end of the global furniture market while maximising the value of Australian timber. It will capitalise on a market development program in the US that has generated some $12 million in sales over the past 4 years. Until now, that program has operated as an informal association of Australian suppliers. The time has now come to corporatise that venture, with the direct participation of key executives from the market entry initiative and this company as the corporate vehicle.